"This has to be the boldest ever promo coming from a reputed production house," comments a leading distributor who is mighty confident about the film's prospects but is wondering how much of the 'jism', pun intended, would eventually make it to the big screen, "It was a given that with porn-star Sunny Leone in lead and a brand like JISM, Pooja Bhatt would go all out in projecting the film for what it indeed is. However the promo has been beyond imagination."